getting past the gatekeepers

We live in an increasingly connected, some would say open, world. And yet there still seems to be no shortage of gatekeepers, whose primary function is to guard against unfettered access to people, places and ideas. Have you worked out how to get past the gatekeepers?
Lion Gatekeeper by Daniel Y on flickr

I suppose the value of a gatekeeper depends on which side of the gate you are on at the time.

If you are on the ‘inside’ you might well think that your gatekeeper protects you from the howling mob at the gate, hell-bent on invading your precious time while you struggle with the challenge of doing a good job.

Anyone ‘protected’ by a gatekeeper must worry, at least occasionally, about being unwittingly denied access to a genuinely useful transaction.

While those on the ‘outside’ may think that the gatekeeper is simply an obstacle – to be removed at any cost – that is preventing a vital connection being made.

Good gatekeeping is a skilful occupation, often honed by hard-won lessons.

But, just like any other job, not all gatekeepers are good, or effective; they may not have been given adequate direction by those inside the gate; or they may not have understood the role endowed to them; or, of course, they may just be on their own ‘power-trip’ and enjoy getting in the way.

Attitude (on both sides of the transaction) has a lot to do with negotiating the gate and getting past the gatekeeper is an equally skilful occupation that requires awareness, flexibility of approach and persistence.

Do the gatekeepers help, or hinder progress? Have you got any good ways of getting past them? :mrgreen:

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  • http://www.iken.biz Elizabeth Miles

    I see this from both sides. As CEO, and a person at home, I am inundated by unsolicited post and email. My PA is my gatekeeper and she is adept at finding out what is being offered and whether it is of interest to me. There are rarely mistakes. Calls from recruitment agencies are tedious, and I am much more likely to go to somebody based on good references or people I have met through phyisical networking (I don’t want my social networking tied up either).
    As far as outbound approaces are concerned, we make sure there is a clear value proposition from the outset and only approach having researched our audience. Calls and edms are only one aspect of a marketing mix and there is no substitute for good PR and market research, as well as social and physical networking

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