Learning to be a Genius

There has been a lot of fuss recently about the apparent disclosure of the Apple Genius training manual. Some commentators are completely uncomfortable with what they perceive as corporate indoctrination of staff.

But how else do you maintain a reasonable level of customer/ retail service across a global Enterprise without some standardisation and guidance?

There are doubtless many other companies READ MORE

New media needs new mindsets

New media needs new mindsets. It’s absolutely important that we stop trying to shoe-horn our old ways of business thinking into the connected world – especially in terms of communication and marketing. We have moved into the era of engagement, which is probably why broadcasters are struggling to keep pace Tweet

Effective communication is not enough

looking for reality by AlicePopkorn on Flickr

Much is often made about the quality and quantity of ‘communication’ within and beyond an organization. But communication, even effective communication, is not enough. Tweet READ MORE