Hunting goodwill

Picture credit: bluecinderella

We need to  make sure that the principle of “give and take” is not always demonstrated by the employee giving and the management taking.

If you’ve ever seriously considered dropping out from the rough and tumble of the corporate world, you might have looked at buying an established small business such as a pub or a shop.

In which case you may have discovered a fascinating new concept, not often recognised within the big business community – something called “goodwill.”

And the owners of such small businesses seem to put a substantial price tag on their goodwill too, which must mean that it does have real value – because their business buyers usually pay a premium price for it.

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