Here is some advice for budding Thought Leaders: you will probably get more response to your pearls of wisdom if you are two steps behind your audience, rather than two steps ahead of them. Tweet READ MORE
Corporate Trust versus Social Media
The explosion of Social Media based technology has seriously complicated the tasks of managing reputational risk and maintaining corporate trust. Without an adequate Social Media coping strategy, the perceived integrity of an organisation can be seriously compromised, globally, within hours.
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re-invention is key to relevance
Being irrelevant is not an effective strategy. But sustaining our relevance in a changing world requires that we also change regularly, by adapting to new circumstances and situations. Tweet READ MORE